Consumer Rights & Awareness (जागरूक ग्राहक - Jagruk Grahak)
Rural consumers often face exploitation due to a lack of awareness about consumer rights, product standards, and digital safety. Jagruk Grahak aims to bridge this information gap.

- Category / Focus: Consumer Protection & Rights
- Target Beneficiaries: Rural consumers, farmers, and students
- Primary Location: Rural markets & weekly bazaars (Aathavadi Bazar) of Parbhani
Rural consumers often face exploitation due to a lack of awareness about consumer rights, product standards, and digital safety. Jagruk Grahak aims to bridge this information gap.
Key Activities & Operations:
- Jagruk Grahak Melava: Organizing consumer awareness fairs at weekly bazaars and local schools to educate citizens on the Consumer Protection Act 2019, MRP, expiry dates, and ISI/Agmark certifications.
- Grievance Support: Assisting consumers in filing complaints with the District Consumer Forum and utilizing the National Consumer Helpline (1915).
- Anti-Fraud & Swadeshi Awareness: Educating farmers against fake seeds, adulterated fertilizers, fraudulent cosmetics, and digital financial scams while promoting organic and local Swadeshi produce like Selam Haldi.


