Water Conservation Campaign (जल अस्मिता अभियान - Jal Asmita Abhiyan)

• Category / Focus: Water Security & Sustainable Agriculture
• Target Beneficiaries: Rural farmers, women, and students across 50 villages
• Primary Location: Parbhani & Marathwada Region

Marathwada faces severe water scarcity. The Jal Asmita Abhiyan focuses on making Parbhani and surrounding areas water-abundant through traditional conservation techniques, community mobilization, and rainwater harvesting.

Key Activities & Operations:

• Rainwater Harvesting: Implementation of rooftop rainwater collection and groundwater recharge systems in 50 schools and villages.
• Structure Rejuvenation via Shramdan: Reviving traditional water storage structures including open wells, farm ponds (Shet Tale), nullahs, and check dams.
• Paani Sansad & Water Auditing: Training women and children as Water Auditors to calculate village water budgets, aiming to reduce water wastage by 30%.
• Sustainable Farming: Promoting low-water organic agriculture, particularly encouraging the cultivation of native Selam Haldi (turmeric) in Marathwada.